hallmark values, mission and vision

In the brand house image, you will find the essence of Hallmark as a brand. In the cloud – our conviction and social relevance, in the house – our promise, with which we make a difference together with our four brand values next to it, which also deserve an important place. Heartfelt and Together literally form the basis of Hallmark. The upper values Optimistic and Outspoken express our ambitions.

Brand values

Warm-hearted, optimistic, outspoken and together, Hallmark has carefully selected its four brand values, which for part of Hallmark’s DNA. From an annual strategic plan to the way we greet our customers on the phone, the brand values are reflected in every aspect of our business.

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“For me, the most vital brand value is ‘together’. At Hallmark, we are always involved in each other’s work, interested and willing to share knowledge and offer help.” 

Mission and vision


We strengthen precious relationships by inspiring people to express their emotions every day.


Cherish precious relationships in life. In times, when personal contact is not always possible, we help make moments in life extra special. Touch someone’s heart with a personal message.

Work at Hallmark

Do our brand values, mission and vision appeal to you? Then take a look at our job opening page and find out whether there is a position available that suits you. Who knows, we may soon welcome you as a brand new Hallmarker.

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